mobile threat

Craig Mathias - January 09, 2007The great cell-phone advertising threathttp://computerworld.com/action/article.do?command=viewArticleBasic&articleId=9007630

The author starts of with a biased note on advertisements. As we all know, customers or consumers are impressed on a product based on the ads. So Craig Mathias argues that advertising has to be done in a proper manner.The author then speaks about the effect of advertisements and how we are exposed to them. As television is the main source, commercial breaks are now so long that people tend to forget what the content was, including news channels. Around 30% ads in all major channels render them close to content-free.As the traditions passed on, internet has become another mode of media. And comparing the ads on the internet and TV, internet is a better option because most of them give us an opportunity to get to the content by skipping the ads.The author then raises a new threat where advertising becomes possible on cell phones. Ads on cell phones for everything and every time. To make and receive calls. With the present available technology this is possible, but it sounds a little scary.He uses the ringback tone of Verizon wireless' approach as an example for this. Companies need to get money and these mobile ads are now a threat. There are few services which welcome these ads in order to subside the wireless services. A long-term solution for this could be targeted ads, where the customer is allowed to go to a website and click on his advertising preferences.Date Modified: 10 Jan 07 10:19 PM MST